It’s not about The Velvet Underground & Nico album cover designed by Andy Warhol (though I wish it were). It’s not a reference to Gwen Stefani’s hit Harujuko song. I’m not talking about Woody Allen’s little-known 1971 comedy inspired by Don Quixote. I’m not even mentioning to that girl on YouTube made ‘famous’ for consuming 50 a day.
I mean the trend you should already be all over by now- the fruity pop sweatshirt. More tart than sweet, these boyish sweatshirts ring out school day vibes from the pre-Fall collections with a summery twist.
Carven’s offering will send you straight to the tropics as the central banana motif serves as a portal of sorts, displaying a lush, leafy landscape in it’s place. Take it as an invitation to pack up your coats and get out your sandals because summer is finally here.
Newcomers to the London fashion scene, Ostwald Helgason, presented a choice of fruit flavours in their Fall 2014 runway show. Pre-peeled apples and bananas look lustfully delicious set against rich fabrics. Who knew fruit could be so sleek?
Both fun and sexy, cool and cozy- there’s no reason not to get your hands on a fruity sweatshirt now!
Warhol polaroid found on rotatingcorpse.com, Carven cut out from refinery29.com, Ostwald Helgason runway found on WWD